LinkNSurf - What it means?
Recently we at Wirkle, released a mobile social networking application called LinkNSurf. LinkNSurf drives its meaning from the words "Link" and "Surf". The idea is to link people and use that network as a social recommendation for content such as blogs, RSS feeds etc.
Every social network e.g. Orkut, MySpace, LinkedIn etc. has a certain aim, has a particular purpose with which it gears around its users. In case of LinkNSurf, we are building a viral network where users can discover what public events their peers are doing and use it as a social recommendation of content for them.
We believe that there are primarily two ways by which an average consumer gets relevant content - one is search engines and second is its peers - apart from million others like advertising etc. A recommendation that a friend gives at times plays a far important role as compared to traditional search. It's not to imply that search engines are not relevant but the key is - social network when integrated in the online world can have more powerful repercussions. Flickr has revolutionized the photo album world and Delicious has made a big impact in managing bookmarks.
And why on mobile? The mobile world is much more fragmented then the online world. It might be much easier to find and get content on a PC but on mobile, doing search is a lot cumbersome. Secondly, Blogs and User generated content have become the mainstream mechanisms to generate content. With millions of new devices reaching millions of people, individuals/groups will create and consume more user-generated content. We believe what we need is a seamless environment that provides an easier way to discover such content, consume such content and share it easily.
And if this is what you also believe in, do checkout LinkNSurf. It will be great to hear your feedback.
3 Comments:
dude! 2 phone + 2carriers (either India or US) you gotta be jokin!! c'mmon if you want the social element - it has be in most phones :)
The application works on most GPRS networks. As a startup with limited resources, one needs to make a beginning somewhere. I think we have made a fair beginning in that respect. More phone suppport would be coming soon. Watch it!
I Agree with Sunil here . launching a mobile web application is not similar to a regular web application as you have to cut a deal with almost evry telco . this is not like ISP in web world . so if you are a unknown startup you litrelay ahve no leverage for negotiation with telco .if you don't have a decent user base .
so best way is not o make to much noise and stay below radar , perfect your technology, show proof of concept ,get funding :-) and connection from an established VC on the strength of your application from that point scale up .
i think a Private Alpha (like Riya ) would ahve been a good way . as Beta is now more or less fashinably public in web 2.0 startups :-)
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